Photochromic lenses adjust in real time so you don’t have to swap mid-pursuit.
The premium frames you know and trust on the water, now in a bigger size.
Meet the all-new Pilot & Syncline. A duo designed to work in sync for new and seasoned riders alike.
Experience the ultimate integration of SMITH goggles and helmets for unrestricted comfort and performance on the trail.
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Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida
May 1, 2026
For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...
Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup
April 23, 2026
From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....
Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails
Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...
Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca
April 22, 2026
Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...
Pursue Your Thrill: Oaxaca MTB Trails: A Local History by Buca
Written by Kyle von Hoetzendorff An important first step in fully immersing yourself wherever you travel is understanding its history. In our case, that meant...
Pursue Your Thrill, Wherever It Lands
If you’re anything like the rest of the world, you’ve probably been obsessing over the recent Artemis II mission. Grinning at the heartwarming request to...
Breakfast of Champions: Casual Observations From a week with the Breakfast Club ATX
April 14, 2026
Breakfast Club ATX lives up to the hype. Here are a few observations from a week spent in their orbit. ...
When Should You Replace Your Bike Helmet?
March 25, 2026
Your bike helmet is hands-down the most important piece of gear you can wear while you’re in the saddle. It helps protect the body’s central...
How To Measure Yourself for a Ski & Snowboard Helmet
February 3, 2026
There’s nothing better than enjoying the snow and being on the mountain. Whether you’re skiing or snowboarding, the most important piece of gear you have...
When Should You Replace Your Ski & Snowboard Helmet
January 28, 2026
Even if you take great care of your helmet and don’t get into any accidents, over time, materials break down, and the protection it offers...
A Look Inside Smith MFG
December 17, 2025
Our story starts in 1965 with a groundbreaking ski goggle design featuring a sealed thermal lens and breathable vent foam to address fogging. Guided by...
Do's and Don'ts | How to Keep Your Goggles From Fogging
December 2, 2025
Foggy goggles can ruin your day on the mountain. In fact, foggy goggles can be such a discouraging problem that they actually inspired our founder,...
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