For those who move seamlessly between environments, disciplines & cultures.
Meet the all-new Pilot & Syncline. A duo designed to work in sync for new and seasoned riders alike.
Experience the ultimate integration of SMITH goggles and helmets for unrestricted comfort and performance on the trail.
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New: Guide’s Choice Replacement Lenses Have Landed
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The Lowdown: July 2026
July 30, 2026
From World Cup wins and local group rides to BTS of new product drops, see what we got up to before the dog days of...
The Story Behind Corolla’s Wild Horses
The Corolla wild horses are more than just a bucket-list sight—they're living symbols of the untamed spirit that defines the Northern Outer Banks.Featured in our...
Wait… Are These Town Names Real??
While we were out on the Outer Banks you would think that the names and locations we were going to were made up. They sounded...
Board Meeting
I think I was about seven years old at the time and was beginning my journey into skateboarding. The X Games had just made its...
Breakfast Is Ready!
July 6, 2026
Austin's beloved cycling crew, The Breakfast Club, is heading to Portland, Oregon July 10–11 for a weekend of rides and community hangs with Smith Optics,...
The Lowdown: June 2026
June 30, 2026
New drops, record-breaking FKTs, and collabs—catch up on everything Smith Optics has been up to in June 2026. ...
Ulterior Landscapes
June 16, 2026
Written by Tucker Leverton Ulterior reflects the moments in-between and the unspoken. For us as a team, this shoot was about the intersection of outdoor...
The Best Sunglasses for Running: Smith Optics Performance Guide
May 26, 2026
Find the best sunglasses for running with Smith Optics. From road marathons to the best trail running sunglasses, discover top-rated running glasses for clarity. ...
Protect What You Fish: Why We Partnered with Coastal Conservation Association Florida
May 1, 2026
For us, it’s always been about more than the catch. It's glassy water at first light. The quiet before the first cast. It's about being...
Through the Lens: Zoe McDougall’s Festival Sunglasses Lineup
April 23, 2026
From statement shades to low-light lenses, Zoe McDougall shares the SMITH sunglasses that carried her through three days of festival style, chaos, and poolside recovery....
Pursue Your Thrill: TranSierra Norte Is Building More Than Just MTB Trails
Written by Kyle von Hoetzendorff The now iconic TranSierra Norte Enduro MTB Race got its start back in 2017 as a grassroots, multi-day race designed to...
Pursue Your Thrill: Meet Oaxaca MTB Legend, Buca
April 22, 2026
Written by Kyle von Hoetzendorff José Luis Rebolledo, AKA “Buca” (short for Buccaneer, take that how you will), if you’re lucky enough to be in...
